Bachelor of Mass Media and Mass Communication (BMMMC)
One of the most glamourous and ambitious courses in Delhi University is probably Bachelor of Mass Media and Mass Communication (BMMMC). It is offered only in Indraprastha College for Women and is quite popular amongst aspirants considering it trains students for various sectors in the media. Started as a self-financing professional course in 1999, BMMMC this year has a total of 52 seats, admissions to which will be through a two-tier entrance test.
BMMMC is open to students from all streams. Candidates are required to have a minimum best of four aggregate of 60%. The college considers English marks with best three academic subjects or two academic subjects and one vocational subject while calculating the aggregate. ‘‘Students of every stream apply for this course everywhere. But what we look for is creativity, good writing skills and general awareness. The aspirant’s aptitude comes through in the entrances,’’ said Manasvini M Yogi, co-ordinator, BMMMC and associate professor, department of philosophy at IP College. The first test for BMMMC will be held on June 26. Only those successful in this exam will qualify for the second test on writing skills. From this year, the interview has been done away with. ‘‘The competition for this course is tough considering we have 52 seats and around 1500 students sit for the exam,’’ Yogi added.
Course Content :
The course was started 11 years ago when DU had sent various options to colleges for starting professional courses. According to Yogi, a three-member committee was formed to develop the curriculum and several media professionals also contributed in the process. BMMMC mainly trains students in the skills required for electronic media. It has six semesters over three years. Students study functional English and Hindi in the first year besides political science, history, psychology of communication in the first two semesters. Students also make a short video and radio programme in the first year. In the remaining semesters, the students study print and radio journalism, advertising, editing for film, and photography. They have a four-week internship with any media organization after the second year. The college has a wellequipped studio and students are also required to make a 30-minute-long film. ‘‘We have reworked the curriculum this time to add papers like new media and corporate communication. But it is still to be approved by the academic council,’’ Yogi said.
Road Ahead :
Unlike BA (honours) journalism, which mostly focuses on print media, BMMMC covers almost all forms of mass media. Students of this course have joined TV channels as anchors, producers and scriptwriters in the past. Graduates can also go for reporting and editing in newspapers, radio, advertising, public relations and even theatre. Though the college does not have campus placements for BMMMC students, Yogi says it’s not required. ‘‘Many of our students are ultimately absorbed by the companies where they go for internships. Their starting salary ranges between Rs 12,000 and Rs 25,000,’’ Yogi said. She added, ‘‘A lot of our students are working as cinematographers, creative heads of TV channels and production houses, journalists, and advertising professionals. Many of them work behind the camera.’’ TOI